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NO MATTER WHAT PROGRAM YOU GET INVOLVED IN, THEY ARE BOTH A NUMBERS GAME,

WHICH MAKES YOUR LIFE EASY: JUST DRIVE PEOPLE TO YOUR WEBSITE.

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HOW DO I DO THAT?

 

THE SAME WAY I FOUND YOU - COLD-CALLING PEOPLE AT WORK.

HEY, THERE ARE NO RULES HERE - WE'RE TRYING TO ACCOMPLISH SOMETHING.

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WHY IS COLD-CALLING YOUR RECOMMENDED PROSPECTING TOOL?

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FOR A VARIETY OF REASONS:

 

1) WE KNOW IT WORKS - HEY, IF IT DIDN'T, YOU WOULDN'T BE READING THIS.

 

2) PEOPLE GET INVOLVED BECAUSE THEY WANT MORE MONEY AND/OR MORE FREEDOM IN THEIR LIFE.

WELL, NOBODY WANTS MORE MONEY AND/OR MORE FREEDOM THAN SOMEBODY WITH A JOB.

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3) BUSINESSES ARE OPEN 24 HOURS, SO REGARDLESS OF YOUR WORK SCHEDULE,

THERE'S ALWAYS SOMEONE TO CALL - IF YOU'RE WILLING.

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4) THE CALLS ARE QUICK - IN FACT 50 CALLS SHOULD ONLY TAKE ABOUT AN HOUR A DAY.

BECAUSE OF THAT, REGARDLESS OF WHAT PROGRAM YOU GET INVOLVED IN,

I RECOMMEND THAT WHEN YOU GET STARTED,

YOU MAKE CALLS  FOR 20 DAYS OF YOUR CHOICE OVER A 30 DAY PERIOD.

IF YOU DID THAT, YOU WILL HAVE CONTACTED ABOUT A 1000 PEOPLE IN YOUR FIRST MONTH.

AGAIN, BY SIMPLY WORKING 1 HOUR A DAY FOR 20 DAYS.

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5) COLD-CALLING MAKES IT EASY TO FIND YOUR TRUE CONVERSION RATIO:

HOW MANY CALLS = 1 NEW MEMBER.

THINK ABOUT IT - IF YOU MADE 1000 CALLS IN YOUR FIRST MONTH,

THAT WOULD A BIG ENOUGH SAMPLE SIZE TO FIGURE THE RATIO OUT.

FOR EASE OF MATH, LET'S SAY YOUR 1000 CALLS PRODUCED 10 NEW MEMBERS.

WELL, 1000 / 10 = 100 - SO YOUR CONVERSION RATIO IS 100 : 1.

FOR EVERY 100 CALLS - YOU WELCOME 1 NEW MEMBER.

ONCE YOU'VE FIGURED OUT YOUR CONVERSION RATIO,

YOU CAN THEN SIMPLY TAKE THE NECESSARY ACTION TO ACCOMPLISH YOUR GOALS.​

IN THIS EXAMPLE - IF YOUR DAILY GOAL IS 1 NEW MEMBER - MAKE 100 CALLS THAT DAY.

IF YOUR WEEKLY GOAL IS 3 NEW MEMBERS - WORK 6 DAYS AND MAKE 50 CALLS EACH DAY.​

IF YOUR MONTHLY GOAL IS 10 NEW MEMBERS,

WELL, YOU ALREADY KNOW THE ANSWER - MAKE 50 CALLS FOR 20 DAYS OF THE MONTH.